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34Making this years%u2019 public program even more dynamic and engaging, IGNITE 2024 offers a rich series of events. Throughout the festival, Mad Arts will host hands-on workshops, lectures and performances by Tine Bech Studio, Richard Vergez, and Holly Danger. From poetry readings to live performances that integrate traditional mural painting with digital projection art by Rosanna Kalis, these programs are thoughtfully curated for everyone to experience the power of immersive art. Recognizing the need for a signature cultural event that would bring people together following the pandemic, the Broward Cultural Division established a partnership with Mad Arts to launch IGNITE Broward. Since 2022, the festival has grown from 10,000 visitors to over 30,000 in 2023. Phillip Dunlap, director of the Broward Cultural Division said he expects IGNITE%u2019s audiences to grow even further this January, noting the festival%u2019s wide appeal. %u201cThe sensory-rich artworks on display show how groundbreaking technology can be used to create extraordinary social experiences that evoke a sense of wonder in us all,%u201d he said. %u201cWith 19 artists and 27 exhibits, IGNITE Broward is doubling in size for 2024, and we are honored to bring some of the most cutting-edge technologies and innovative talent to the Broward community,%u201d said Marc Aptakin, CEO of Mad Arts. %u201cOur goal for the third installment of IGNITE Broward is to create the most accessible, immersive experience for attendees of all ages.%u201dThis year%u2019s festival boasts artists from the United States, France, Japan, the United Kingdom, Spain, Italy, and Canada. Several of the artists will have their works remain on view for one year at the new Mad Arts Museum set to open on January 30, 2024. IGNITE BROWARD 2024 continued